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social media

social media Archives

How beauty brands are powering growth on Tiktok

The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...

Sex no longer sells at OnlyFans: What does it mean for retail?

A ban on sexually explicit conduct puts OnlyFans on a new path, and brands could be the ones to benefit.

Analysis: The many faces of social commerce in China

From duty-free retail combining with live commerce to creating virtual IP, here are some of the emerging retail trends i...

How Vestiaire Collective’s new initiative drives fashion activism

The luxury resale platform is hosting a program of monthly online conversations around sustainable fashion and inclusion...

Farewell, filters: Why brands aren’t worried about new photo editing laws

A new law in Norway requiring influencers to state when they have edited their appearance is receiving much praise from ...

Want the juicy goss on your customers? It’s time to use social listening

Think of it as a way of eavesdropping in on your customers online. Here's how to make it work for your brand.
Clubhouse app

Listen up, here’s how to make Clubhouse work for your brand

New audio-only networking app, Clubhouse offers an exciting opportunity to showcase your brand personality and connect w...

How voice is forcing brands to rethink social targeting

Facebook’s entry into the audio products signals the dissolution of the news feed and traditional targeted advertising. ...

How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...

How TikTok got street cred in the fashion industry

Major fashion houses including Gucci and Dior have embraced TikTok as a way to connect with consumers, but emerging plat...

VIDEO: Thankyou’s Daniel Flynn on ‘daring to step out’ with No Small Plan

Thankyou MD Daniel Flynn shares an insight into the company's major social campaigns and how it has upped its game on su...

Welcome to Dispo, the social media app Gen Z loves

The new photo sharing app is bringing users back to basics and its focus on authenticity is likely to appeal to Gen Z. ...

Superdry: Welcome to the age of content with a conscience

Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...

Why Coles, Woolies, Dan Murphy’s are ready for the next Facebook smackdown

While most retail brands might have escaped the wrath of the social network this time, they may not be so lucky in the f...

‘Don’t put your eggs in one basket’ and other lessons from the Facebook ban

It's time to innovate and revisit your business' marketing strategy.

From NSFW to NYFW, brands are taking notice of OnlyFans

Since fashion designer Rebecca Minkoff joined content sharing website OnlyFans this week, brands are examining the site’...
Tiktok Douyin

TikTok shopping is coming. Here’s how it’s working in China

Douyin, China’s version of TikTok, pulled in 20.8 billion RMB during its first ever shopping festival in January.
Ben & Jerry's

VIDEO: Why Ben & Jerry’s won’t ‘shut up’ about racial injustice

Ben & Jerry's global activism lead Christopher Miller shares why he is optimistic about opportunity in 2021.
Superdry KOL Ashley

Why Superdry is banking on Little Red Book to win Chinese dollar

Little Red Book’s user generated content is helping brands connect with Chinese consumers.
Clubhouse app

Introducing Clubhouse, the invite-only alternative to Linkedin

Retail professionals are exploring a new audio-based social media platform to build profile and connect with consumers.

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