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‘The opportunity for augmented reality is in its infancy’: Snap APAC GM
Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D...
May 3, 2022

Insta meets Only Fans: Here’s the new app for female and non-binary influencers
Two former execs from dating apps Bumble and Hinge have just launched a new app, specifically for women and non-binary p...
Feb 23, 2022

What’s in an Insta-famous name? Fortune – and risk
A social media influencer can build your brand, but can also tear it down with a PR misstep. Learn how to limit risk whe...
Dec 13, 2021

First Bottega Veneta, then Lush. Why brands are quitting social media
What do Italian haute couture label Bottega Veneta and British cruelty-free soap brand Lush have in common? They both qu...
Dec 7, 2021

Social creatures: How Alya Skin built their brand on Instagram
Alya Skin founders Manny Barbas and James Hachem share their tips on how to ramp up the social media love.
Oct 28, 2021

3 foodie brand tips for feeding the TikTok beast
#foodtok, a popular hashtag for foodies to share their kitchen creations and hacks has amassed over 8.1 billion views wo...
Sep 29, 2021

How beauty brands are powering growth on Tiktok
The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...
Aug 31, 2021

Sex no longer sells at OnlyFans: What does it mean for retail?
A ban on sexually explicit conduct puts OnlyFans on a new path, and brands could be the ones to benefit.
Aug 23, 2021

Analysis: The many faces of social commerce in China
From duty-free retail combining with live commerce to creating virtual IP, here are some of the emerging retail trends i...
Jul 27, 2021

How Vestiaire Collective’s new initiative drives fashion activism
The luxury resale platform is hosting a program of monthly online conversations around sustainable fashion and inclusion...
Jul 14, 2021

Farewell, filters: Why brands aren’t worried about new photo editing laws
A new law in Norway requiring influencers to state when they have edited their appearance is receiving much praise from ...
Jul 8, 2021

Want the juicy goss on your customers? It’s time to use social listening
Think of it as a way of eavesdropping in on your customers online. Here's how to make it work for your brand.
Jun 28, 2021

Listen up, here’s how to make Clubhouse work for your brand
New audio-only networking app, Clubhouse offers an exciting opportunity to showcase your brand personality and connect w...
May 18, 2021

How voice is forcing brands to rethink social targeting
Facebook’s entry into the audio products signals the dissolution of the news feed and traditional targeted advertising. ...
Apr 26, 2021

How Lego creates content that converts
Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...
Mar 24, 2021

How TikTok got street cred in the fashion industry
Major fashion houses including Gucci and Dior have embraced TikTok as a way to connect with consumers, but emerging plat...
Mar 22, 2021

VIDEO: Thankyou’s Daniel Flynn on ‘daring to step out’ with No Small Plan
Thankyou MD Daniel Flynn shares an insight into the company's major social campaigns and how it has upped its game on su...
Mar 19, 2021

Welcome to Dispo, the social media app Gen Z loves
The new photo sharing app is bringing users back to basics and its focus on authenticity is likely to appeal to Gen Z.
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Mar 17, 2021

Superdry: Welcome to the age of content with a conscience
Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...
Mar 10, 2021

Why Coles, Woolies, Dan Murphy’s are ready for the next Facebook smackdown
While most retail brands might have escaped the wrath of the social network this time, they may not be so lucky in the f...
Mar 1, 2021