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social media

social media Archives

Marketing

The art of (online) conversation

Tips for turning your customers into brand advocates - through product reviews.
Marketing

In the mix: Should you be marketing through Pinterest?

We spoke to the early adopters reaching customers on Pinterest.

Demand for social shopping outpacing supply: PayPal

Consumer adoption of shopping though social media 50 per cent higher than business adoption.

Aussies spend big shopping on social media

Aussies are spending more than $16 billion a year shopping via social media, new research says.
Marketing

TikTok: What you need to know

The world's most downloaded app isn't just for memes and teens.
Marketing

Pinterest offers mobile ads

The social platform wants to help businesses reach customers.

Instagram tests hidden like counts in Australia

Users no longer able to see exactly how many likes posts have received.

Spell: Social media is about more than appearing in your customers’ newsfeeds

Retailers question Lush's decision to social accounts.

The dying art of conversation

Opinion: Has technology killed our ability to talk face-to-face?
Technology

Ubiquitous shopping: Why this trend is set to transform the next phase of retail

Why retailers need to embrace social media, smart speakers and more.

Viva voce: A retailer’s best friend

Why word of mouth is still an incredibly important weapon in a retailer’s marketing toolkit.

Instagram Shopping expanded to stories

Over 300 million people use Instagram Stories everyday which is a significant consumer base for retailers to push into

How much time do Australians spend on social media?

New research reveals the extent of Australia's social media use.

‘Big Tech’ isn’t one big monopoly – it’s 5 companies all in different businesses

Assess big “tech” companies at what they do rather than mythologizing them.

Showpo looks to US opportunity

Fashion e-tailer steps up international plans.