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social media

social media Archives

How voice is forcing brands to rethink social targeting

Facebook’s entry into the audio products signals the dissolution of the news feed and traditional targeted advertising. ...

How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...

How TikTok got street cred in the fashion industry

Major fashion houses including Gucci and Dior have embraced TikTok as a way to connect with consumers, but emerging plat...

VIDEO: Thankyou’s Daniel Flynn on ‘daring to step out’ with No Small Plan

Thankyou MD Daniel Flynn shares an insight into the company's major social campaigns and how it has upped its game on su...

Welcome to Dispo, the social media app Gen Z loves

The new photo sharing app is bringing users back to basics and its focus on authenticity is likely to appeal to Gen Z. ...

Superdry: Welcome to the age of content with a conscience

Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...

Why Coles, Woolies, Dan Murphy’s are ready for the next Facebook smackdown

While most retail brands might have escaped the wrath of the social network this time, they may not be so lucky in the f...

‘Don’t put your eggs in one basket’ and other lessons from the Facebook ban

It's time to innovate and revisit your business' marketing strategy.

From NSFW to NYFW, brands are taking notice of OnlyFans

Since fashion designer Rebecca Minkoff joined content sharing website OnlyFans this week, brands are examining the site’...
Tiktok Douyin

TikTok shopping is coming. Here’s how it’s working in China

Douyin, China’s version of TikTok, pulled in 20.8 billion RMB during its first ever shopping festival in January.
Ben & Jerry's

VIDEO: Why Ben & Jerry’s won’t ‘shut up’ about racial injustice

Ben & Jerry's global activism lead Christopher Miller shares why he is optimistic about opportunity in 2021.
Superdry KOL Ashley

Why Superdry is banking on Little Red Book to win Chinese dollar

Little Red Book’s user generated content is helping brands connect with Chinese consumers.
Clubhouse app

Introducing Clubhouse, the invite-only alternative to Linkedin

Retail professionals are exploring a new audio-based social media platform to build profile and connect with consumers.

Beyond skin deep: How cult beauty brands dealt with Covid

During the pandemic, independent brands worked harder than ever to reach influencers and consumers while strapped for re...

How the Apple vs Facebook data wars will impact you

When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.
AuMake executive chairman Keong Chan

How AuMake is using social e-commerce to drive connections with local brands

AuMake looks to Chinese social e-commerce trends to connect Aussie brands with Asian buyers.

A plea to customers: ‘Tis the season to cut us some slack

Before you whip out your phone to write up a negative review of a retailer, think twice.

2021 social advertising forecast: Retailers to boost ad spend on Facebook

Entering the New Year, and with ongoing Covid-19 uncertainty, how should marketers plan to spend their dollars on social...

Revealed: What influencer marketing success will look like in 2021

With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.

How to measure ROI on social media

Here are the metrics you need to determine how much you're getting out of your social media campaigns.