social media Archives - Inside Retail

Many brands rely on social media to build relationships with customers, but how do you effectively engage them during a crisis?

Tips for turning your customers into brand advocates – through product reviews.

Consumer adoption of shopping though social media 50 per cent higher than business adoption.

Aussies are spending more than $16 billion a year shopping via social media, new research says.

The social platform wants to help businesses reach customers.

Users no longer able to see exactly how many likes posts have received.

Retailers question Lush’s decision to social accounts.

Opinion: Has technology killed our ability to talk face-to-face?

Why retailers need to embrace social media, smart speakers and more.

Why word of mouth is still an incredibly important weapon in a retailer’s marketing toolkit.