Social media has rewritten the rules of advertising

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. Loud ads with a voiceover screaming about massive discounts, and flashing graphics overlaying product images were designed toattract the attention of any and every viewer. If you’d muted your TV, it wouldn’t matter, because the flashes of colour would draw your attention. The scattergun approach – of delivering a

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