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Norrelle Goldring

Norrelle is a commercial & insights driven strategist, growth agent, global sales & marketing leader with 17+ years building and growing retail & consulting businesses. She drives growth through change, with customer experience at the centre. Her background combines channel, customer and category across insight & research, strategy, marketing, sales operations and activation. She brings diverse perspectives from multiple industry sectors including FMCG, retail, consumer durables, technology and telco.

From the author

News

Cheers! A toast to the liquor industry

Creativity and collaborations were key when the pandemic forced liquor businesses to find new ways to connect with custo...
People

How COVID-19 will change consumer behaviour

Beyond the immediate crisis, retailers need to consider how consumer behaviour will change in the future.
International

Where there’s hope, there’s life

How global retailers are responding to the COVID-19 crisis.
Customer

Life after coronavirus

What will consumer buying patterns be like once the COVID-19 pandemic is over. Here are a few predictions.

Eat, pray, shop: When retail meets religion

The transformation of malls into community centres has led to the rise of places of worship in retail around the globe.
Luxury

Luxury resale comes of age

Luxe items are now more affordable for younger generations, but some brands risk the train leaving without them.
Luxury

Luxury brands cosy up to customers in opulent hotels

Savvy brands are increasingly moving into travel and leisure.
Marketing

How to sell the sizzle not the steak

It's no secret that retailers must evolve beyond product to survive, but here's how.
International

Blurring the lines between fashion and culture

There is a symbiotic relationship between the busy world of retail, fashion and design and the high culture of galleries...
Sustainability

Doing retail activism right

The retailers around the world that are walking the talk, and winning fans.
International

A shot in the arm for pharmacy

How the sector is evolving in the US and UK for older - and beauty obsessed - customers.
Sustainability

Retailers take social responsibility to next level

How Toms, HoMie and others use business as a force for good.
Auto

Dealers pull out all the stops to sell cars

Businesses get creative to stay relevant in a GoGet world.
Store design

How global retailers are using immersive experiences in stores

Here's what Puma, Bose, Shimano and others are doing.
International

When is a cafe not a cafe? When it’s a hybrid

Bookstores that serve coffee, bike shops that sell beer - a look at hybrid cafes.
Store design

From Area 51 to Showfields

The latest in retail experiences run the gamut from aliens to gin libraries.
Food & beverage

Designer bakeries rise to the occasion

Independent bakeries are stepping their store design to match their artisan products.
Management

What’s the role of retailers after a shooting?

Walmart has taken small steps to reduce gun violence - is it enough?
Health & beauty

Skin clinics: Cannibal or boost to skincare retail?

As clinics go mainstream, are they helping to boost brands' sales?
Fashion & accessories

When glitter isn’t enough, it’s time to get creative

Branded jewellery retailers are joining the experiential party.