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New experiential stores from around the globe to check out

Nio’s showroom at Raffles City mall in Chongqing, China.
Now that restrictions in some areas of the world have lifted, bricks-and-mortar is back on the agenda for many retailers, some of whom have created immersive experiences to lure customers into their stores.   Growth and recovery of some quarters of retail during the pandemic in India and China are riding on new formats and services. But are they actually ‘experience stores’? Here are some of the latest examples. Melorra Jewellery, India Jewellery in India has seen an increase since