User Image

Richard Taylor

Richard has been working in the technology sector since 1984 and is now the MD of Digital Balance. He has developed wearable tech for national media companies and created loyalty programs for global retailers. Prior to overseeing Digital Balance, he worked as the Head of Digital for some of Australia’s biggest advertising and media agency groups and leading independents.

More from Author

The seven phases of Christmas: Are you ready for the holiday shopping season?

A man standing by a self-checkout in a Woolworths supermarket

How to leverage loyalty data like a supermarket giant

graphics of envelopes against a black background

Stop bombarding, start connecting – a retail email intervention

A closeup of a jb hi-fi store sign

JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

the exterior of a sephora store in a neoclassical building with people walking by

Lessons in retail tech from Sephora that companies can steal

Two women sitting at a table looking at a laptop screen

Tag management: The unsung hero of data-driven retail marketing

A closeup of a person's hands on a laptop

Stand-alone vs embedded CDPs: What’s best for retailers in 2025?

A man wearing a blue shirt, sitting at a desk, holding a phone and looking at a laptop smiling.

New year, new goals: Elevating CX and team expertise in 2025

Siblings sitting in front of a Christmas tree wearing Santa hats

Turning holiday insights into year-round success

Early, exclusive, engaging: How retailers can leverage their sale season data

Why the uncertainty around Australia’s privacy laws is bad for retailers

What the Privacy Act delay means for your business

How to unlock seamless customer interactions for your brand

How to use behavioural data analytics to enhance customer experience

Strategies for thriving in the MarTech evolution

Google puts third-party cookies on hold again: what you need to know

Why contextual targeting is the future of digital advertising

The CFO-CMO balancing act: How efficient marketing keeps everyone happy

Google is (finally) phasing out cookies. Here’s why it matters

What you need to know to be tech-ready for 2024