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Richard Taylor

Richard has been working in the technology sector since 1984 and is now the MD of Digital Balance. He has developed wearable tech for national media companies and created loyalty programs for global retailers. Prior to overseeing Digital Balance, he worked as the Head of Digital for some of Australia’s biggest advertising and media agency groups and leading independents.

More from Author

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How should retailers adapt to the exploration engine era?

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Lessons in retail tech from Sephora that companies can steal

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Tag management: The unsung hero of data-driven retail marketing

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Stand-alone vs embedded CDPs: What’s best for retailers in 2025?

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New year, new goals: Elevating CX and team expertise in 2025

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Turning holiday insights into year-round success

Early, exclusive, engaging: How retailers can leverage their sale season data

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What the Privacy Act delay means for your business

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How to use behavioural data analytics to enhance customer experience