What’s in an Insta-famous name? Fortune – and risk

Working with influencers can be a double-edged sword. On the one hand, you’ve got the massive audience-pulling potential of everyone’s favourite Insta-famous name, but on the other, you’ve got a huge helping of brand risk. The halo effect is the tendency for positive impressions of a person, brand or product to positively influence their opinion or feelings of something completely separate. This is the very reason brands collaborate with influencers: so that the influencer’s positive hyp

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now