From the author
‘Don’t put your eggs in one basket’ and other lessons from the Facebook ban
It's time to innovate and revisit your business' marketing strategy.
Australia Day: A marketer’s dream or a PR crisis waiting to happen?
Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...
Here’s how to nail a media interview
They're nerve-rracking, but if you can get it right, it's a great way to boost your brand.
Opinion: Why selling yourself is not selling out
Retail leaders, it's time to step out of the shadows and share your stories and expertise with customers.
Patagonia’s secret political messaging: Clever stunt or bad PR move?
Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...
Got a case of Covid in your store? Here’s what to do
When a Covid-19 case hits a retailer, it’s all too easy to go into panic mode and stick your head in the sand. You need ...
Here’s what a Covid Safe comms strategy looks like
Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...
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