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Phoebe Netto

Phoebe Netto is the founder and managing director of Pure Public Relations. Founding her own PR agency was a natural step in 2010 to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. She has a reputation for securing excellent coverage for topics that are not obviously newsworthy, and an impressive track record for issues management. No business is too boring or technical, and no issue is too hard.

From the author

The Australian Aboriginal Flag

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...

Here’s how to nail a media interview

They're nerve-rracking, but if you can get it right, it's a great way to boost your brand.

Opinion: Why selling yourself is not selling out

Retail leaders, it's time to step out of the shadows and share your stories and expertise with customers.

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...

Got a case of Covid in your store? Here’s what to do

When a Covid-19 case hits a retailer, it’s all too easy to go into panic mode and stick your head in the sand. You need ...

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...