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Phoebe Netto

Phoebe Netto is the founder and managing director of Pure Public Relations. Founding her own PR agency was a natural step in 2010 to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. She has a reputation for securing excellent coverage for topics that are not obviously newsworthy, and an impressive track record for issues management. No business is too boring or technical, and no issue is too hard.

From the author

Beyond customer loyalty: How to become a brand hitmaker and create fans

We traditionally think of fans in terms of music, celebrities, films, and art. However, in today’s shopping-obsessed cul...

Peloton and the City: Is all publicity good publicity?

For a brand that started with hype and talkability, that then struggled to maintain recognition and buzz, this has broug...

What’s in an Insta-famous name? Fortune – and risk

A social media influencer can build your brand, but can also tear it down with a PR misstep. Learn how to limit risk whe...

Vaccines and values: The political battlefield facing retailers right now

Regardless of where retailers stand on vaccines, reopening in NSW is going to be an awkward process that’s guaranteed to...

Here are the PR lessons we’ve learnt from the flawed vaccine rollout

Where did it all go wrong and what can retailers learn from the wreckage?

The Harvey Norman saga is a warning about the impacts of cancel culture

If you’re looking for a clear example of how a retail brand should never act, look no further than the furniture and ele...

Opinion: Retailers, stop making good causes all about you

As consumers' desire to support socially-conscious brands has grown, some retailers have jumped on the charity bandwagon...

‘Don’t put your eggs in one basket’ and other lessons from the Facebook ban

It's time to innovate and revisit your business' marketing strategy.
The Australian Aboriginal Flag

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...

Here’s how to nail a media interview

They're nerve-rracking, but if you can get it right, it's a great way to boost your brand.

Opinion: Why selling yourself is not selling out

Retail leaders, it's time to step out of the shadows and share your stories and expertise with customers.

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...

Got a case of Covid in your store? Here’s what to do

When a Covid-19 case hits a retailer, it’s all too easy to go into panic mode and stick your head in the sand. You need ...

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...