How brands like Béis and Go-To cultivate, and keep, devoted brand fans

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase. Brand fans go beyond merely being satisfied customers; they’re fervent devotees who transcend consumerism to become champions of a brand’s ethos. They&

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