Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

The Australian Aboriginal Flag
Linking your PR and marketing campaigns to recent events is a simple way to make your campaigns more relevant. Your message will most likely receive more attention by being swept up in the news cycle, and potential customers are more alert to anything relating to current affairs. In theory, this sounds like a great idea. However, aligning your business with divisive dates such as Australia Day could be putting your business at significant risk of backlash. This isn’t just the opinion of a cris

Webinar is only for Professional subscribers

Become a Professional for only $5 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021