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Here are the PR lessons we’ve learnt from the flawed vaccine rollout

As concerns continue to rumble over the Australian government’s “Hunger Games”-style vaccine rollout, let’s unpack where it all went wrong and uncover what retailers and brands can learn from the wreckage.  So much of the current anxiety around the vaccine rollout is coming from a fear of what we don’t know, including how distribution is being handled and what’s next. People will always meet a lack of clear communication with assumptions and loud opinions, which feed fear.