Here are the PR lessons we’ve learnt from the flawed vaccine rollout

As concerns continue to rumble over the Australian government’s “Hunger Games”-style vaccine rollout, let’s unpack where it all went wrong and uncover what retailers and brands can learn from the wreckage.  So much of the current anxiety around the vaccine rollout is coming from a fear of what we don’t know, including how distribution is being handled and what’s next. People will always meet a lack of clear communication with assumptions and loud opinions, which feed fear. 

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now