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Here’s how to nail a media interview

Media interviews can have a huge impact on a retailer’s reputation and bottom line, both positive and negative. Since there’s often a lot at stake, media interviews can be nerve-racking and tricky – especially since the skills needed to be interviewed well don’t come naturally to most people.  Thankfully, with a little preparation and a better understanding of what journalists actually want, even the most uncomfortable of interviews can be transformed into a great opportunity to bui