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Got a case of Covid in your store? Here’s what to do

When a Covid-19 case hits a retailer, it’s all too easy to go into panic mode, stick your head in the sand, and wait for the storm to pass. But the difference between those businesses who cope well with a coronavirus crisis and those who don’t all comes down to speed, clarity, and tone of communication. The very worst thing a business can do is stay quiet.  So if you’re concerned about a positive Covid-19 case damaging your brand (and your bottom line), here are some of the best ways

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