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‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. The updates promise to help businesses create more engaging online shopping experiences, while reducing the rate of returns. We spoke to Snap APAC general manager Kathryn Carter about the announcements, and what they mean for r