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Saskia Fairfull

Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.

From the author

Analysis: Inside the greatness that lies behind the Supergreat beauty app

Fashion and beauty brands, consumers and experts are flocking to platforms that combine a world of video and live-stream...

5 mobile apps changing the way customers shop for fashion

From augmented-reality dressing rooms to brand ratings for sustainability and ethics, these programs for your mobile pho...

Digital fashion: Welcome to the edge of disruption

It’s difficult to imagine not being able to touch and wear physical clothing. It seems more like something from a sci-fi...

Recycled nylon, video and dance: Camilla & Marc showcases the ‘new normal’

The Australian luxury fashion brand has just released a gender neutral and sustainable sportswear collection, showcased ...

5 innovative fashion tech brands you should know

From using innovative production processes to embracing new sustainable textiles and reimagining denim, these global bu...

‘Our planet depends on it’: Why Net-A-Porter’s sustainable edit matters

The online retailer wants to make it easier for customers to find and buy circular fashion. Here's how it works.

NFTs, video game and novel mark Monsieur Louis Vuitton’s 200th birthday

August 4 marks Monsieur Louis Vuitton’s bicentennial birthday and the brand has a host of festivities planned in his hon...

NFT Stars: Welcome to the future of digital art

Australian digital art platform NFT Stars is a multi-chain marketplace with numerous products and services for collector...

Watch out sneakerheads, Kyx World is here

Limited-edition sneakers are no longer out of customers’ reach with the launch of LA-based subscription retailer, Kyx Wo...

This is what the future of fashion design looks like

It’s no secret that the fashion industry has been on a rollercoaster in the past 18 months. Here’s what the next generat...

Game on: Benefit enters the world of Twitch

Benefit Cosmetics embraces live-streaming and user generated content to connect with younger consumers.

Why Burberry is experimenting with NFTs

The Brit luxury heritage brand is the latest retailer to experiment with non-fungible tokens, via a vinyl toy for the mu...

Here’s how Farfetch is creating the store of the future

The online luxury player shows what it takes to create immersive shopping experiences that appeal to today’s consumers. ...

From CO2 to catfishing: I’ve got questions about digital fashion

Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...

Gucci Garden: The rise of gaming in fashion storytelling

Gucci Garden is a new immersive multimedia exhibition from the historic luxury brand, which is now connecting with custo...

Analysis: This is how Nike’s digital sneakers could work in the future

Two years ago, the sneaker giant wisely invested in NFT technology.

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  • Unlimited access to news,insights and opinions
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