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Saskia Fairfull

Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.

From the author

Here’s how Farfetch is creating the store of the future

The online luxury player shows what it takes to create immersive shopping experiences that appeal to today’s consumers. ...

From CO2 to catfishing: I’ve got questions about digital fashion

Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...

Gucci Garden: The rise of gaming in fashion storytelling

Gucci Garden is a new immersive multimedia exhibition from the historic luxury brand, which is now connecting with custo...

Analysis: This is how Nike’s digital sneakers could work in the future

Two years ago, the sneaker giant wisely invested in NFT technology.