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Saskia Fairfull

Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.

From the author

How Dapper Dan went from Harlem to become the king of luxury streetwear

The rise and fall of Dapper Dan’s Boutique in 1980s Harlem is a hip-hop remix of the American Dream, complete with humbl...

Why Tommy Hilfiger is pushing for more inclusivity in the fashion industry

It’s likely you’ll know a Tommy Hilfiger red, white and blue sweater when you see it. The reality is that the brand is d...

Inside Louis Vuitton’s technicolour homage to Virgil Abloh

Located at the intersection of Sydney’s King and Pitt streets within the heart of the city’s luxury district, Louis Vuit...

Nike races into the metaverse with acquisition of NFT studio RTFKT

Nike has solidified its frontrunner position in the race to dominate the metaverse with its recent acquisition of NFT st...

Why Adidas is preparing for the metaverse

The athletic shoe and apparel brand is the latest to gear up for the emerging shift of e-commerce towards virtual market...

New Hermès range Petit H pieces together circular fashion

A new collection harnesses the French house’s creativity and ingenuity to break the stigma against zero-waste at luxury ...

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...

Burberry’s Imagined Landscape aims to immerse and wow

The legendary brand’s new installation on Jeju Island in the Korea Strait raises the bar for sustainable branded environ...

Analysis: Nike speeds up to enter the metaverse

The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...

Social enterprise Homie enters metaverse with new NFT range

A collaboration between Homie and 3D artist Ivica Gokchevski provides a glimpse into the next generation of fashion, wit...

How retail gave Squid Game the green light

The runaway success of the Netflix series creates an opportunity for retailers everywhere to flash some cultural awarene...

‘Not about products’: The genius of Moncler’s global, digital runway event

The luxury ski-wear brand's Mondogenius event took millions of viewers on a digital journey around the world. Here's why...

When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks w...

Why StockX is a modern day Sotheby’s

StockX provides an accessible platform to buy and sell unique streetwear products and some coveted items are proving to ...

Analysis: Inside the greatness that lies behind the Supergreat beauty app

Fashion and beauty brands, consumers and experts are flocking to platforms that combine a world of video and live-stream...

5 mobile apps changing the way customers shop for fashion

From augmented-reality dressing rooms to brand ratings for sustainability and ethics, these programs for your mobile pho...

Digital fashion: Welcome to the edge of disruption

It’s difficult to imagine not being able to touch and wear physical clothing. It seems more like something from a sci-fi...

Recycled nylon, video and dance: Camilla & Marc showcases the ‘new normal’

The Australian luxury fashion brand has just released a gender neutral and sustainable sportswear collection, showcased ...

5 innovative fashion tech brands you should know

From using innovative production processes to embracing new sustainable textiles and reimagining denim, these global bu...

‘Our planet depends on it’: Why Net-A-Porter’s sustainable edit matters

The online retailer wants to make it easier for customers to find and buy circular fashion. Here's how it works.

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