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Saskia Fairfull

Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.

From the author

How Amazon’s debut fashion store takes online personalisation offline

The retail giant’s first physical fashion shop in California takes personalisation to a new level.

Byredo, Nike taking real-world scents online

RTFKT and high-end fragrance retailer Byredo have teamed up to take on the daunting task of representing perfumes online...

Gaming, but make it fashion: Why Tommy Hilfiger has joined Roblox

The iconic street-style brand is the latest to set up shop on the popular gaming platform, with visions of high engageme...

Good game, Gucci: Why the luxury brand is betting on e-sports

The label looks to tap into the next generation with a permanent virtual environment for gamers and their avatars, an a...

Nike x Louis Vuitton sneaker exhibition honours Abloh’s steps towards unity

Brooklyn pop-up features unique versions of the iconic Nike Air Force 1, amid many hallmarks of the late designer’s crit...

How Australian designer Daniel Avakian is reimagining the runway

Australian Fashion Week showcased the label’s blend of digital and physical couture but the brand has even bigger plans ...

From Navatars to NCoin: Inside Nars’ virtual debut

French beauty brand Nars has entered the metaverse with Nonstop Nars Virtual World, an avatar-based virtual-try on expe...

Meta Store brings the social network to the metaverse

By following Apple store’s tradition of putting the technology in the palm of the consumers’ hand, Meta aims to take Fac...

Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

The department store recently announced the opening of the first blue-chip non-fungible token (NFT) retail space at its ...

Inside the rise of innovative digital fashion brand The Fabricant

Investment in the Dutch brand reflects the rising popularity of virtual garments and style as technology fuels aesthetic...
Off-White London store front

Off-White is now letting customers pay with cryptocurrency. Here’s why

The move proves that the luxury streetwear label remains culturally aligned to today’s customer and is technologically p...

MAC and Keith Haring Foundation launch cause-driven NFTs

The joint project will raise money to fight HIV/AIDS around the world, a cause both organisations have long held dear.

How Louis Vuitton is creating a legacy for the next generation of designers

Louis Vuitton’s IME program travels around France to continuously bring the brand’s famous craftsmanship and other skill...

Break the bias: Here are six women to watch in fashion technology

In honour of International Women’s Day, meet a half-dozen women, and five companies, whose innovations are the big ideas...

Analysis: How the Super Bowl kicked off NFTs into the mainstream this year

America’s largest sporting event became the digital craze’s latest field of play, as halftime show outfits and commemora...

Insta meets Only Fans: Here’s the new app for female and non-binary influencers

Two former execs from dating apps Bumble and Hinge have just launched a new app, specifically for women and non-binary p...

Let’s get it on: Why beauty giant Sephora is embracing sexual wellness

Global beauty retailer Sephora is the latest retail giant to enter the sexual wellness category,

Inside the lasting legacy of fashion pioneer André Leon Talley

Vogue’s first African-American male creative director was an unexpected influencer in the industry, whose love of style ...

Next gen retail: 6 innovative fashion brands you should know

These six brands are leading fashion into its future, pushing the cutting edge beyond even the boundaries of Earth’s atm...

New digital concept Gucci Vault takes you into its past and future

The Vault offers a highly coveted range of vintage Gucci items hand picked by creative director Alessandro Michele and a...