
Saskia Fairfull
Saskia is a Fashion Technology Consultant, Collaborative Projects Lead for Design & Creative Tech at Torrens University, and founder of IFAB – the Independent Fashion Advisory Board, a global community of fashion business and technology professionals. She has a background in marketing and design, and applies her knowledge of experience design and lateral thinking to help businesses create relevant experiences for people to connect with.
From the author

New Hermès range Petit H pieces together circular fashion
A new collection harnesses the French house’s creativity and ingenuity to break the stigma against zero-waste at luxury ...
Nov 29, 2021

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha
The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...
Nov 23, 2021

Burberry’s Imagined Landscape aims to immerse and wow
The legendary brand’s new installation on Jeju Island in the Korea Strait raises the bar for sustainable branded environ...
Nov 22, 2021

Analysis: Nike speeds up to enter the metaverse
The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...
Nov 15, 2021

Social enterprise Homie enters metaverse with new NFT range
A collaboration between Homie and 3D artist Ivica Gokchevski provides a glimpse into the next generation of fashion, wit...
Nov 8, 2021

How retail gave Squid Game the green light
The runaway success of the Netflix series creates an opportunity for retailers everywhere to flash some cultural awarene...
Nov 8, 2021

‘Not about products’: The genius of Moncler’s global, digital runway event
The luxury ski-wear brand's Mondogenius event took millions of viewers on a digital journey around the world. Here's why...
Oct 15, 2021

When Balenciaga met Fortnite: Why luxury and gaming are joining forces
Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks w...
Oct 8, 2021

Why StockX is a modern day Sotheby’s
StockX provides an accessible platform to buy and sell unique streetwear products and some coveted items are proving to ...
Oct 1, 2021

Analysis: Inside the greatness that lies behind the Supergreat beauty app
Fashion and beauty brands, consumers and experts are flocking to platforms that combine a world of video and live-stream...
Sep 19, 2021

5 mobile apps changing the way customers shop for fashion
From augmented-reality dressing rooms to brand ratings for sustainability and ethics, these programs for your mobile pho...
Aug 30, 2021

Digital fashion: Welcome to the edge of disruption
It’s difficult to imagine not being able to touch and wear physical clothing. It seems more like something from a sci-fi...
Aug 26, 2021

Recycled nylon, video and dance: Camilla & Marc showcases the ‘new normal’
The Australian luxury fashion brand has just released a gender neutral and sustainable sportswear collection, showcased ...
Aug 20, 2021

5 innovative fashion tech brands you should know
From using innovative production processes to embracing new sustainable textiles and reimagining denim, these global bu...
Aug 17, 2021

‘Our planet depends on it’: Why Net-A-Porter’s sustainable edit matters
The online retailer wants to make it easier for customers to find and buy circular fashion. Here's how it works.
Aug 13, 2021

NFTs, video game and novel mark Monsieur Louis Vuitton’s 200th birthday
August 4 marks Monsieur Louis Vuitton’s bicentennial birthday and the brand has a host of festivities planned in his hon...
Aug 4, 2021

NFT Stars: Welcome to the future of digital art
Australian digital art platform NFT Stars is a multi-chain marketplace with numerous products and services for collector...
Jul 30, 2021

Watch out sneakerheads, Kyx World is here
Limited-edition sneakers are no longer out of customers’ reach with the launch of LA-based subscription retailer, Kyx Wo...
Jul 12, 2021

This is what the future of fashion design looks like
It’s no secret that the fashion industry has been on a rollercoaster in the past 18 months. Here’s what the next generat...
Jul 8, 2021

Game on: Benefit enters the world of Twitch
Benefit Cosmetics embraces live-streaming and user generated content to connect with younger consumers.
Jun 28, 2021