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Gaming, but make it fashion: Why Tommy Hilfiger has joined Roblox

American heritage brand Tommy Hilfiger is the latest fashion label to take up residence on popular gaming platform Roblox. Expanding its presence in the gaming platform, Tommy Hilfiger has launched an interactive virtual space, Tommy Play, where users can play mini-games and socialise.  Each month, updates will be made to the map and content, along with product launches made in collaboration with Roblox community creators. Regular changes to the game ensures Tommy Play offers something new