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First Bottega Veneta, then Lush. Why brands are quitting social media

What do Italian haute couture label Bottega Veneta and British cruelty-free soap brand Lush have in common? They both quit social media this year. Bottega Veneta went first, deleting its Instagram account and wiping its Facebook page of everything but a profile picture in January. Then came Lush, shutting down its Instagram, Facebook, TikTok, and Snapchat accounts in November, leaving it with a presence on Twitter, YouTube, and Pinterest.  And they are just the latest examples of major business