If at first you don’t succeed, flip it

Amazon is coming and they will force this upon you if there is any weakness in your business model. Why not pre-empt it? If you want to have a successful, sustainable business, you need to make strategic moves that effectively flip your business. This is true not just in retail, but in any business. Let me explain what it looks like for a business to flip over. Those who never flipped Kodak did not become Flickr Encyclopaedia Britannica did not become Wikipedia Dymocks did not become Amazon Siem

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