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Jon Bird

After 5 years in New York City in global leadership roles for Y&R, then VML and then VMLY&R, Jon Bird recently returned as CEO of VMLY&R across Australia and NZ. While in the United States, Jon headed up VMLY&R’s global retail and commerce practice, working at the intersection of digital and retail for some of the world's best brands. He was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including events as diverse as SxSW and the Budapest Brain Bar.

From the author

Analysis: What Singles Day says about the future of retail

It's the Godzilla of sales - and here's what the rest of the global retail indust can learn from it.
a picture of someone holding a video with prime video on the screen

Opinion: Can Amazon Prime live up to its hype in Australia and New Zealand?

In the US, Prime is part of the culture and way of life. It’s not that way in our little corner of the world yet, but I ...

End of the line for physical retail?

The vanishing queues on Black Friday this year are visible evidence of what is going on.

Not your average Joe’s

Take a tour of Joe’s Kansas City Bar-B-Que, a food retail experience that all retailers can learn from – and one that is...

Feature: The new vanguard in global retail

Being, not buying: From the recent launch of Samsung 837 in Manhattan.

How to win shoppers by turning them away

Jon Bird on one US retailer's decision to close on one of the biggest sales opportunities of the year.

Shopping in the micro-moments

Jon Bird on what our rapidly diminishing attention span means for retailers.

Kenyan retail: In the footsteps of Obama and Satya

Jon Bird steps into the world of retail in Kenya.

The day that retail changed forever

Jon Bird witnesses a critical baton passing moment for retail.

Retail roars at the Cannes Lions

Jon Bird looks at retail’s presence at the recent Cannes Lions International Festival of Creativity.

The age of the shopper is now

Jon Bird on shopper marketing and its relationship to consumer marketing.

A company for today? Honestly.

Jon Bird takes a glimpse at a trail blazing celebrity with an honest to goodness retail business strategy.

Super Bowl 2015: The biggest game in marketing

Jon Bird recaps on the retailer advertising winners of Super Bowl 2015.

Field of screams

Jon Bird looks at the demise of Target in Canada and others who have suffered the same fate over the years.

God (and coffee) in the detail

Jon Bird takes us on a visit to Starbucks brand new Reserve Roastery & Tasting Room.

The thrill of the old

In his final column of 2014, Jon Bird looks at the thrill of the old and its relevance to Christmas.

The coming retail singularity

Jon Bird provides a glimpse of what is to come when the physical and digital worlds of retail merge.

In the trenches on Black Friday

Jon Bird's first hand account of one of the biggest shopping days in the US.

Taylor Swift: America’s merchant princess?

Taylor Swift could teach many retailers a thing or two about the science of selling, writes Jon Bird.

World’s best festive commercials

Jon Bird presents the best of this year's Christmas advertising campaigns.