
Jon Bird
After 5 years in New York City in global leadership roles for Y&R, then VML and then VMLY&R, Jon Bird recently returned as CEO of VMLY&R across Australia and NZ. While in the United States, Jon headed up VMLY&R’s global retail and commerce practice, working at the intersection of digital and retail for some of the world's best brands. He was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including events as diverse as SxSW and the Budapest Brain Bar.
From the author

Analysis: What Singles Day says about the future of retail
It's the Godzilla of sales - and here's what the rest of the global retail indust can learn from it.
Nov 17, 2020

Opinion: Can Amazon Prime live up to its hype in Australia and New Zealand?
In the US, Prime is part of the culture and way of life. It’s not that way in our little corner of the world yet, but I ...
Sep 24, 2020

End of the line for physical retail?
The vanishing queues on Black Friday this year are visible evidence of what is going on.
Dec 1, 2016

Not your average Joe’s
Take a tour of Joe’s Kansas City Bar-B-Que, a food retail experience that all retailers can learn from – and one that is...
Jul 18, 2016

Feature: The new vanguard in global retail
Being, not buying: From the recent launch of Samsung 837 in Manhattan.
Mar 9, 2016

How to win shoppers by turning them away
Jon Bird on one US retailer's decision to close on one of the biggest sales opportunities of the year.
Nov 1, 2015

Shopping in the micro-moments
Jon Bird on what our rapidly diminishing attention span means for retailers.
Oct 15, 2015

Kenyan retail: In the footsteps of Obama and Satya
Jon Bird steps into the world of retail in Kenya.
Aug 23, 2015

The day that retail changed forever
Jon Bird witnesses a critical baton passing moment for retail.
Jul 28, 2015

Retail roars at the Cannes Lions
Jon Bird looks at retail’s presence at the recent Cannes Lions International Festival of Creativity.
Jul 5, 2015

The age of the shopper is now
Jon Bird on shopper marketing and its relationship to consumer marketing.
Jun 16, 2015

A company for today? Honestly.
Jon Bird takes a glimpse at a trail blazing celebrity with an honest to goodness retail business strategy.
Mar 30, 2015

Super Bowl 2015: The biggest game in marketing
Jon Bird recaps on the retailer advertising winners of Super Bowl 2015.
Feb 9, 2015

Field of screams
Jon Bird looks at the demise of Target in Canada and others who have suffered the same fate over the years.
Jan 26, 2015

God (and coffee) in the detail
Jon Bird takes us on a visit to Starbucks brand new Reserve Roastery & Tasting Room.
Dec 21, 2014

The thrill of the old
In his final column of 2014, Jon Bird looks at the thrill of the old and its relevance to Christmas.
Dec 15, 2014

The coming retail singularity
Jon Bird provides a glimpse of what is to come when the physical and digital worlds of retail merge.
Dec 8, 2014

In the trenches on Black Friday
Jon Bird's first hand account of one of the biggest shopping days in the US.
Dec 1, 2014

Taylor Swift: America’s merchant princess?
Taylor Swift could teach many retailers a thing or two about the science of selling, writes Jon Bird.
Nov 24, 2014

World’s best festive commercials
Jon Bird presents the best of this year's Christmas advertising campaigns.
Nov 17, 2014