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Jon Bird

After 5 years in New York City in global leadership roles for Y&R, then VML and then VMLY&R, Jon Bird recently returned as CEO of VMLY&R across Australia and NZ. While in the United States, Jon headed up VMLY&R’s global retail and commerce practice, working at the intersection of digital and retail for some of the world's best brands. He was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including events as diverse as SxSW and the Budapest Brain Bar.

From the author

Pureplay

Analysis: What Singles Day says about the future of retail

It's the Godzilla of sales - and here's what the rest of the global retail indust can learn from it.
Jon Bird
Nov 17, 2020
a picture of someone holding a video with prime video on the screen
Marketplace

Opinion: Can Amazon Prime live up to its hype in Australia and New Zealand?

In the US, Prime is part of the culture and way of life. It’s not that way in our little corner of the world yet, but I ...
Jon Bird
Sep 24, 2020
Omnichannel

End of the line for physical retail?

The vanishing queues on Black Friday this year are visible evidence of what is going on.
Jon Bird
Dec 1, 2016
Openings & closings

Not your average Joe’s

Take a tour of Joe’s Kansas City Bar-B-Que, a food retail experience that all retailers can learn from – and one that is...
Jon Bird
Jul 18, 2016
Store design

Feature: The new vanguard in global retail

Being, not buying: From the recent launch of Samsung 837 in Manhattan.
Jon Bird
Mar 9, 2016
International

How to win shoppers by turning them away

Jon Bird on one US retailer's decision to close on one of the biggest sales opportunities of the year.
Jon Bird
Nov 1, 2015
General

Shopping in the micro-moments

Jon Bird on what our rapidly diminishing attention span means for retailers.
Jon Bird
Oct 15, 2015
International

Kenyan retail: In the footsteps of Obama and Satya

Jon Bird steps into the world of retail in Kenya.
Jon Bird
Aug 23, 2015
Omnichannel

The day that retail changed forever

Jon Bird witnesses a critical baton passing moment for retail.
Jon Bird
Jul 28, 2015
General

Retail roars at the Cannes Lions

Jon Bird looks at retail’s presence at the recent Cannes Lions International Festival of Creativity.
Jon Bird
Jul 5, 2015
Local Retail

The age of the shopper is now

Jon Bird on shopper marketing and its relationship to consumer marketing.
Jon Bird
Jun 16, 2015
International

A company for today? Honestly.

Jon Bird takes a glimpse at a trail blazing celebrity with an honest to goodness retail business strategy.
Jon Bird
Mar 30, 2015
International

Super Bowl 2015: The biggest game in marketing

Jon Bird recaps on the retailer advertising winners of Super Bowl 2015.
Jon Bird
Feb 9, 2015
International

Field of screams

Jon Bird looks at the demise of Target in Canada and others who have suffered the same fate over the years.
Jon Bird
Jan 26, 2015
International

God (and coffee) in the detail

Jon Bird takes us on a visit to Starbucks brand new Reserve Roastery & Tasting Room.
Jon Bird
Dec 21, 2014
Local Retail

The thrill of the old

In his final column of 2014, Jon Bird looks at the thrill of the old and its relevance to Christmas.
Jon Bird
Dec 15, 2014
General

The coming retail singularity

Jon Bird provides a glimpse of what is to come when the physical and digital worlds of retail merge.
Jon Bird
Dec 8, 2014
General

In the trenches on Black Friday

Jon Bird's first hand account of one of the biggest shopping days in the US.
Jon Bird
Dec 1, 2014
Local Retail

Taylor Swift: America’s merchant princess?

Taylor Swift could teach many retailers a thing or two about the science of selling, writes Jon Bird.
Jon Bird
Nov 24, 2014
Local Retail

World’s best festive commercials

Jon Bird presents the best of this year's Christmas advertising campaigns.
Jon Bird
Nov 17, 2014