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The age of the shopper is now

The iconic television series, Mad Men, recently ended its seven-season run. In the graphic opening title sequence, a suited ad exec tumbles from a skyscraper to the sidewalk, past images of brands and advertising campaigns. The demise of Don Draper? That’s how many viewers saw it, right up to the final scene. For the sake of this column, however, I am going to read it as symbolic of the fall from grace of consumer marketing. The Mad Men era of the 50s, 60s, and early 70s was the heyday for con

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