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Feature: The new vanguard in global retail

Inside the Instagram mirrored tunnel at Samsung 837. Jon Bird reports from the recent launch of Samsung 837 in Manhattan – a store that is as much about culture as it is about commerce and can lay claim to being the new vanguard in global retail. Opposite the fashionable Standard Hotel in the Meatpacking District in Manhattan sits what may be the new standard in global retail right now – Samsung 837. Named after its ad