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Peloton

Peloton Archives

Why Peloton is launching exercise bikes into hotels around Australia

Peloton’s stationary bikes can now be found in hundreds of hotels around the country, a key step in bringing its local ...

Why Peloton’s new exercise platform Lanebreak taps into the power of gaming

Through a partnership with Warner Music Group, Peloton has created exercise regimes that scale between four different di...

Retail appointments of the week

Gladys Berejiklian's new gig; Peloton cuts CEO, 2800 staff; PVH names new CFO.

Peloton in crisis as CEO shunted, staff culled

Connected exercycle maker Peloton is in “crisis mode” according to one analyst, after “sacrificing” its CEO John Foley t...

Peloton and the City: Is all publicity good publicity?

For a brand that started with hype and talkability, that then struggled to maintain recognition and buzz, this has broug...

VIDEO: How Peloton has built its community through personalised experiences

Global fitness platform Peloton entered Australia this year, opening several interactive physical showrooms and launchin...

Inside fitness giant Peloton’s new stores in Australia

Interactive showrooms featuring the fitness retailer’s bikes and apparel have popped up around Sydney and Melbourne.

Peloton launches in Westfield, partners with David Jones

David Jones’ general manager of menswear, childrenswear and home Chris Wilson said the department store is thrilled to b...

Peloton launches apparel range Down Under

The collection, which targets male, female, and gender-neutral styles, is available online.

Retail appointments of the week

Catch names new general manager for Catch Marketplace; Kathmandu confirms group CEO’s last day; Farewell to Australian f...

Peloton names country manager for Australia

Following its announcement that it is opening new stores down under, fitness retailer Peloton appoints new country manag...

Inside Peloton’s plan to take at-home workouts global

We chat with the connected fitness company's international MD about international expansion and whether the connected f...

Peloton launching down under this year in “key Australian cities”

Its stores will be interactive showrooms, and will provide customers the chance to try out its smart-cycle products firs...

Are digital fitness apps the biggest opportunity in activewear?

Under Armour’s recent sale of its MyFitnessPal platform comes as other major players beef up their fitness offerings.