Fitness brand Peloton is today launching its private-label fashion brand, Peloton Apparel, in Australia.
The collection, which targets male, female, and gender-neutral styles, is available online, ranges in price between $24 and $182, and uses four fabric styles tested for different functions.
“We know Australians take athleisure wear seriously and we’re excited to launch this new era of fashion – mixing comfort, casualness and functionality alongside our global community,” said Peloton’s VP of Apparel Jill Foley.
“In recent months it has been great to see our Australian Members’ as excited about our brand as we are, and we hope our new apparel will become as integral to their Peloton experience. It is important to us that [they] see apparel as an extension of the brand and community.”
According to the business, Peloton Apparel has been wear-tested by its members, non-members and instructors, to ensure a high level of quality.
The brand recently announced it would be launching interactive stores in “key Australian cities” later this year, giving Aussies a chance to try out its smart-cycle products.
The business will be bringing its Peloton Bike and Bike+ products down under, which will cost $2,895 and $3,695 respectively, as well as an all-access membership with will allow these products to access Peloton’s fitness programs for $59 a month.