Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Inside Peloton’s plan to take at-home workouts global

Since it was founded in 2012, Peloton has transformed the concept of the at-home workout from a largely improvised endeavour to a curated, luxury experience, with $2000-plus stationary bikes, quasi-celebrity instructors and workout playlists curated by the likes of Beyoncé. One of the most visible beneficiaries of the Covid-19 pandemic, when gyms were closed and people were told to stay home, the connected fitness company expects to generate US$4.075 billion in revenue and US$300 million or mor