Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Are digital fitness apps the biggest opportunity in activewear?

The at-home workout boom has made activewear brands revisit their digital fitness tools. Image: Supplied
A little over a week ago, US activewear brand Under Armour announced it was selling MyFitnessPal, a diet and exercise tracking app with over 200 million users.  Global investment firm Francisco Partners is paying US$345 million for the app, which is US$130 million less than Under Armour paid to acquire it in 2015. But the financial hit the activewear brand is prepared to take on the deal isn’t the only reason it’s noteworthy.  For years, retailers have heard digital evangelists arg

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines