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loyalty program

loyalty program Archives

Opinion: Is personalisation the new loyalty program?

Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...

Why personalisation is the new loyalty program

Customers and businesses benefit when engagement goes way beyond awarding and cashing in points. Keenly tailored individ...

Australians’ use of loyalty programs tested during pandemic

Covid-19 tested many parts of the way Australians interact with the retail industry, and their commitment to loyalty pro...

Retailers cannot ignore consumer concerns over data privacy

Most consumers know retailers collect their personal data, but want greater transparency.

David Jones launches loyalty program

The launch of David Jones Rewards marks a significant expansion of the retailer's loyalty offer.

Flybuys tops loyalty programs, but Woolworths narrows lead

Myer One falls off list, while Mecca Beauty Loop jumps on.

Tony Bianco relaunches loyalty program based on experiences

Benefits include a personal concierge for top members.

Aldi pokes fun at loyalty programs, but they’re rapidly changing

The retailer is dissing loyalty programs now, but give them a few years.

The pitfalls of loyalty programs

Ambiguous goals, potential fraud and massive amounts of data – developing an effective loyalty program is easier said th...

Cotton On Group launches first loyalty program

Fashion giant debuts program ahead of global roll-out.

Retailers get behind new app-based loyalty program

Retail First rolls out centre-wide customer loyalty program.

Coles tops loyalty list

Consumers buy more from retailers with loyalty programs than those without, industry report finds.