Most consumers know retailers collect their personal data, but want greater transparency.
The launch of David Jones Rewards marks a significant expansion of the retailer’s loyalty offer.
Myer One falls off list, while Mecca Beauty Loop jumps on.
Benefits include a personal concierge for top members.
The retailer is dissing loyalty programs now, but give them a few years.
Ambiguous goals, potential fraud and massive amounts of data – developing an effective loyalty program is easier said than done.
Retail First rolls out centre-wide customer loyalty program.
Consumers buy more from retailers with loyalty programs than those without, industry report finds.
The definition of “loyalty program” has evolved dramatically. And digital media is again redefining what loyalty means and how it applies to business.