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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media.

From the author

Ethics and empathy: It’s time to go hard on soft measures

Australia’s federal election has an important takeaway for retailers: all those measures tough business people once thou...

Opinion: Is personalisation the new loyalty program?

Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...

Is now the time to go direct to consumer?

It’s worked for brands including Allbirds, Dollar Shave Club and Warby Parker. So should you consider establishing a dir...

Analysis: Key takeaway from half-year results? Focus on consumer trends

Amid the mixed results of the FY22 interim earnings season, focus on understanding the shifts in consumer behaviour and ...

What retailers can learn from the Bunnings data breach

Who would have thought the home of lowest prices and sausage sizzles could fall victim to such a thing? Unfortunately, i...

Mindful consumption: The next consumer trend you should know

With the lives of Aussies shifting dramatically during Covid, mindful consumption is at the forefront of the way we inte...

Are you ready? Revenge spending is on its way

With New South Wales and Victoria starting to emerge from lockdown, ‘revenge’ spending is coming.

How to turn a short Covid boom into a lasting bloom

As Sydney prepares to emerge from lockdown, businesses that have been raking it in under the Covid economy will have to ...

Is convenience the new battleground for supermarkets?

Opening its first Corner Store concept store earlier this year, Aldi followed the trend of Coles and Woolworth’s inner-u...

Do big-box retailers need to reinvent themselves to attract Gen Z?

Will big-box stores need to rethink the experience of their offering to appeal to gen Z?

Opinion: Do we need smarter big box stores?

When done well, technology can make shopping experiences better, but when it comes to large-format stores that are known...

Opinion: Is it time for the return of homemaker centres?

With increased investment and consistent rental income despite the pandemic, homemaker centres look to be making a comeb...

Analysis: Is boring large format retail finally over?

Large-format retailers have made a name for themselves as high on function but low ambience and excitement. Thanks to Ik...

Why Coles, Woolies, Dan Murphy’s are ready for the next Facebook smackdown

While most retail brands might have escaped the wrath of the social network this time, they may not be so lucky in the f...

JB Hi-Fi and Super Retail: Here’s why they killed it in 2020

JB Hi-Fi and Super Retail Group emerged from the past year stronger than anyone could have anticipated. Here are the sec...

Opinion: What happens now that the gloss of online shopping has lost its shine?

With more people than ever shopping online and Christmas moments away, delivery delays are going to get worse before the...

Opinion: Is retail through the worst of the pandemic pain?

The Reserve Bank of Australia has predicted a positive September quarter and declared the end of the Covid-19 recession....

Opinion: Here’s how ‘value’ has changed for customers since Covid

Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.

Why offline advertising still matters

In a market that works on supply and demand, brands that invest in TV advertising will now find they are getting better ...

How to survive retail Armageddon

With the sector seemingly on the road to Armageddon, what weapons will you need in your arsenal to minimise the damage? ...