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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media.

From the author

Management

How to survive retail Armageddon

With the sector seemingly on the road to Armageddon, what weapons will you need in your arsenal to minimise the damage? ...
Image of a man writing on a whiteboard
Management

Four things retailers need to focus on now

Contributor Craig Flanders reveals what retailers should focus on in life after lockdown.
Omnichannel

How brands can prepare for the ‘next normal’

Just when you were starting to get the hang of the COVID-19 regime, it’s time to shift to what comes next.
Image of a JB Hi-Fi store sign
Customer

Retail is detail and JB Hi-Fi is the master

There's never been a better time to take a closer look at successful retailers.
Financial

Why 2020 will be the year of retail market share wars

The key to surviving this year? Stealing market share from competitors. 
Where does personalisation fit in your marketing strategy?
Marketing

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

True brand purpose isn’t just about a noble cause

How to leverage purpose when you're not the next Patagonia.

The secret ratio behind the most effective ad campaigns

When it comes to building your brand, balancing the short and long term is crucial.
Marketing

Why the key to nailing the ‘golden quarter’ is to keep things simple

Retailers must keep it simple to to succeed this 'silly season'.