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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media.

From the author

Analysis: Is boring large format retail finally over?

Large-format retailers have made a name for themselves as high on function but low ambience and excitement. Thanks to Ik...

Why Coles, Woolies, Dan Murphy’s are ready for the next Facebook smackdown

While most retail brands might have escaped the wrath of the social network this time, they may not be so lucky in the f...

JB Hi-Fi and Super Retail: Here’s why they killed it in 2020

JB Hi-Fi and Super Retail Group emerged from the past year stronger than anyone could have anticipated. Here are the sec...

Opinion: What happens now that the gloss of online shopping has lost its shine?

With more people than ever shopping online and Christmas moments away, delivery delays are going to get worse before the...

Opinion: Is retail through the worst of the pandemic pain?

The Reserve Bank of Australia has predicted a positive September quarter and declared the end of the Covid-19 recession....

Opinion: Here’s how ‘value’ has changed for customers since Covid

Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.

Why offline advertising still matters

In a market that works on supply and demand, brands that invest in TV advertising will now find they are getting better ...

How to survive retail Armageddon

With the sector seemingly on the road to Armageddon, what weapons will you need in your arsenal to minimise the damage? ...
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Four things retailers need to focus on now

Contributor Craig Flanders reveals what retailers should focus on in life after lockdown.

How brands can prepare for the ‘next normal’

Just when you were starting to get the hang of the COVID-19 regime, it’s time to shift to what comes next.
Image of a JB Hi-Fi store sign

Retail is detail and JB Hi-Fi is the master

There's never been a better time to take a closer look at successful retailers.

Why 2020 will be the year of retail market share wars

The key to surviving this year? Stealing market share from competitors. 
Where does personalisation fit in your marketing strategy?

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

True brand purpose isn’t just about a noble cause

How to leverage purpose when you're not the next Patagonia.

The secret ratio behind the most effective ad campaigns

When it comes to building your brand, balancing the short and long term is crucial.

Why the key to nailing the ‘golden quarter’ is to keep things simple

Retailers must keep it simple to to succeed this 'silly season'.