About the author

Craig Flanders

https://spinach.com.au/

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media. Spinach was born in 1999 with one founding principle – to help clients grow stronger. A team of passionate problem-solvers, experienced, with diverse skills, we believe in harnessing the left and right sides of the brain to create bold ideas that resonate. With a unique agency structure combining media, data, analytics, technology and creativity under one P&L, our teams are unburdened by profit centre silos. This allows them to collaborate effectively to provide unbiased solutions that drive real business change. Part owned by WPP, the 20-year-old agency boasts a client list including The Reject Shop, Coles Liquor, Reserve Bank of Australia, Transurban, Bushman’s Repellent and Jalna Dairy. Find out more at spinach.com.au

Articles

Image of a man writing on a whiteboard

Four things retailers need to focus on now

Contributor Craig Flanders reveals what retailers should focus on in life after lockdown.

How brands can prepare for the ‘next normal’

Just when you were starting to get the hang of the COVID-19 regime, it’s time to shift to what comes next.

Image of a JB Hi-Fi store sign

Retail is detail and JB Hi-Fi is the master

There’s never been a better time to take a closer look at successful retailers.

Why 2020 will be the year of retail market share wars

The key to surviving this year? Stealing market share from competitors. 

Where does personalisation fit in your marketing strategy?

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

True brand purpose isn’t just about a noble cause

How to leverage purpose when you’re not the next Patagonia.

The secret ratio behind the most effective ad campaigns

When it comes to building your brand, balancing the short and long term is crucial.

Why the key to nailing the ‘golden quarter’ is to keep things simple

Retailers must keep it simple to to succeed this ‘silly season’.

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