About the author
Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media. Spinach was born in 1999 with one founding principle – to help clients grow stronger. A team of passionate problem-solvers, experienced, with diverse skills, we believe in harnessing the left and right sides of the brain to create bold ideas that resonate. With a unique agency structure combining media, data, analytics, technology and creativity under one P&L, our teams are unburdened by profit centre silos. This allows them to collaborate effectively to provide unbiased solutions that drive real business change. Part owned by WPP, the 20-year-old agency boasts a client list including The Reject Shop, Coles Liquor, Reserve Bank of Australia, Transurban, Bushman’s Repellent and Jalna Dairy. Find out more at spinach.com.au
Contributor Craig Flanders reveals what retailers should focus on in life after lockdown.
Just when you were starting to get the hang of the COVID-19 regime, it’s time to shift to what comes next.
There’s never been a better time to take a closer look at successful retailers.
The key to surviving this year? Stealing market share from competitors.
Should you ditch TV completely for personalised communications? Our contributor says no.
How to leverage purpose when you’re not the next Patagonia.
When it comes to building your brand, balancing the short and long term is crucial.
Retailers must keep it simple to to succeed this ‘silly season’.
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