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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media.

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Customer IR Pro

Consumer confidence just got a boost. How can you capitalise on it?

Craig Flanders
Marketing IR Pro

Can today’s consumers really have it good, fast and cheap?

Craig Flanders
Marketing IR Pro

Why smart retailers are preparing to be ‘on sale’ this Christmas

Craig Flanders
Financial IR Pro

Do retailers have enough cash in the post-Covid coffers to stay afloat?

Craig Flanders
Department stores IR Pro

Can a Blundy-owned Best & Less take on Kmart and win?

Craig Flanders
Department stores IR Pro

Good, better, best: How Myer is winning during the ‘shift to thrift’

Craig Flanders
Bunnings is investing in new tech to benefit staff and customers. Image supplied
Pet supplies IR Pro

Bunnings’ pet play: a market-disrupting combination with impeccable timing

Craig Flanders
Marketing IR Pro

Why retailers and streamers are a match made in heaven

Craig Flanders
Marketing IR Pro

Are more discounts on the cards before Christmas?

Craig Flanders
Marketing IR Pro

Australia’s retail sales growth can’t last. Here’s how to prepare for it

Craig Flanders
Supermarkets IR Pro

Some businesses do well in uncertain times. Costco should be one of them

Craig Flanders
A closeup of a jb hi-fi store sign
Financial IR Pro

Will the war on inflation crash the JB Hi-Fi party?

Craig Flanders
Supply chain IR Pro

Analysis: Why brands need to meet inflation with empathy

Craig Flanders
Marketing IR Pro

Ethics and empathy: It’s time to go hard on soft measures

Craig Flanders
Customer IR Pro

Opinion: Is personalisation the new loyalty program?

Craig Flanders
Customer IR Pro

Is now the time to go direct to consumer?

Craig Flanders
Financial IR Pro

Analysis: Key takeaway from half-year results? Focus on consumer trends

Craig Flanders
Marketing IR Pro

What retailers can learn from the Bunnings data breach

Craig Flanders
Sustainability IR Pro

Mindful consumption: The next consumer trend you should know

Craig Flanders
Financial IR Pro

Are you ready? Revenge spending is on its way

Craig Flanders
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