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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media.

From the author

How brands can prepare for the ‘next normal’

Just when you were starting to get the hang of the COVID-19 regime, it’s time to shift to what comes next.
Image of a JB Hi-Fi store sign

Retail is detail and JB Hi-Fi is the master

There's never been a better time to take a closer look at successful retailers.

Why 2020 will be the year of retail market share wars

The key to surviving this year? Stealing market share from competitors. 
Where does personalisation fit in your marketing strategy?

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

True brand purpose isn’t just about a noble cause

How to leverage purpose when you're not the next Patagonia.

The secret ratio behind the most effective ad campaigns

When it comes to building your brand, balancing the short and long term is crucial.

Why the key to nailing the ‘golden quarter’ is to keep things simple

Retailers must keep it simple to to succeed this 'silly season'.