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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media.

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Supply chain IR Pro

How to turn a short Covid boom into a lasting bloom

Craig Flanders
Supermarkets IR Pro

Is convenience the new battleground for supermarkets?

Craig Flanders
Customer IR Pro

Do big-box retailers need to reinvent themselves to attract Gen Z?

Craig Flanders
Latest IR Pro

Opinion: Do we need smarter big box stores?

Craig Flanders
Store design IR Pro

Opinion: Is it time for the return of homemaker centres?

Craig Flanders
Store design IR Pro

Analysis: Is boring large format retail finally over?

Craig Flanders
Marketing IR Pro

Why Coles, Woolies, Dan Murphy’s are ready for the next Facebook smackdown

Craig Flanders
Anthony Heraghty on Super Retail Group's half year results. Supplied
Marketing IR Pro

JB Hi-Fi and Super Retail: Here’s why they killed it in 2020

Craig Flanders
Latest IR Pro

Opinion: What happens now that the gloss of online shopping has lost its shine?

Craig Flanders
Financial IR Pro

Opinion: Is retail through the worst of the pandemic pain?

Craig Flanders
Customer IR Pro

Opinion: Here’s how ‘value’ has changed for customers since Covid

Craig Flanders
Marketing IR Pro

Why offline advertising still matters

Craig Flanders
News IR Pro

How to survive retail Armageddon

Craig Flanders
Image of a man writing on a whiteboard
News IR Pro

Four things retailers need to focus on now

Craig Flanders
News IR Pro

How brands can prepare for the ‘next normal’

Craig Flanders
Image of a JB Hi-Fi store sign
Customer IR Pro

Retail is detail and JB Hi-Fi is the master

Craig Flanders
Financial IR Pro

Why 2020 will be the year of retail market share wars

Craig Flanders
Where does personalisation fit in your marketing strategy?
Strategy IR Pro

Where does personalisation fit in your marketing strategy?

Craig Flanders
Sustainability IR Pro

True brand purpose isn’t just about a noble cause

Craig Flanders
Marketing IR Pro

The secret ratio behind the most effective ad campaigns

Craig Flanders