Do big-box retailers need to reinvent themselves to attract Gen Z?

Big-box stores have been around since the 1960s, and like all retail experiences, they have had to evolve. But will the evolution be enough to ensure their appeal to the next generation of consumers? Countless headlines have touted the impact of millennials on retail, and as gen Z comes of age, the question is how they will force change in the retail industry. To understand what those changes might be, first, we need to grasp the gen Z consumer.  According to a report from WP Engine, gen Z

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now