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How brands can prepare for the ‘next normal’

While the restrictions that have come with this whole CV-19 business are starting to ease, we’ve still got some way to go before the virus becomes a novel pub trivia question. Which is good news for marketers since that gives us time to get ready for the ‘next normal’. Life under COVID has become the ‘new normal’ and after that, well, it’s onto the ‘next normal’. Predicting exactly what this will look is nigh on impossible. Sure, we can turn to other countries such as China that