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JB Hi-Fi and Super Retail: Here’s why they killed it in 2020

Super Retail Group has a clear and definitive customer strategy. Image: Supplied.
Last month’s reveal of JB Hi-Fi and Super Retail Group sales and earnings forecasts for the first half of 2021 was gobsmacking for many in the retail business. JB Hi-Fi expects its profits to be up by 86.2 per cent with its appliance brand The Good Guys on track to deliver a knockout 142 per cent profit gain. Meanwhile, Super Retail Group expects group sales to be up 23 per cent with online sales seeing an 87 per cent lift. The business has performed so well that it’s paying back $1.7 millio