“Asia is a key region for us”: Kypris’ CEO Chase Polan

After expanding in North America, high-end beauty brand Kypris is now turning its attention to the Asian market, starting with its debut in Japan. “Japan’s deep cultural appreciation for beauty, ritual, and craftsmanship closely aligns with Kypris’ ethos,” Chase Polan, founder and CEO of Kypris, told Inside Retail. “The Japanese consumer is highly discerning, valuing products that offer not only efficacy but also an experience. Given the rising interest in natural, high-perform

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