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Why offline advertising still matters

You may sell your products and services online – and indeed many more brands are doing so now – but successful retail brands are built offline. There’s no question that Covid-19 has accelerated the adoption of online shopping. Some are calling it a seismic shift, and for good reason. However, just because every man and his grandma are now logging on to buy from your business, that doesn’t mean it’s where you should be advertising. It seems counterintuitive to say this, but the fact is,