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Are you ready? Revenge spending is on its way

Shoppers under lockdown conditions in Australia’s two largest cities developed some serious pent up purchasing intent, with research from creative agency Spinach finding people chomping at the bit to spend on clothing, health & wellbeing as well as skincare, furnishing and appliances. Many, including Kathmandu chief exec Michael Daly, are predicting a wave of “revenge spending” in the sense that consumers are poised to get ‘revenge’ for being cooped up indoors by spend, spend,