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Analysis: Why brands need to meet inflation with empathy

In May, the Australian retail sector recorded its fifth consecutive month of growth, with retail spending experiencing a 10.4 per cent increase over 12 months and a 0.9 per cent increase for the month. It wasn’t all good news, however, as higher prices contributed to the growth, particularly in food retailing and hospitality.  With Australia still playing catch up from Covid-disrupted supply chains, and inflation causing headaches for businesses and consumers alike, price rises are inevit