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Is now the time to go direct to consumer?

(Source: Bigstock.)
Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Even people that were ‘tech fearful’ prior to Covid lockdowns – like my 85-year-old mum – have become more comfortable with the online shopping process. Now they’ve got a taste for the ease and convenience and the thrill of endless parcels arriving at the front door, the appetite to continue is strong. And we’re goin