Why Adore Beauty gave its loyalty program an extreme makeover

“There is never a bad time to be looking at improving customer experience.”
Adore Beauty has upgraded its loyalty program to better match its new omnichannel offering and meet the demands of the modern beauty consumer – an individual who enjoys shopping across brands and categories. “There is never a bad time to be looking at improving customer experience,” Jeremy Eaton, head of loyalty and acquisition at Adore Beauty, told Inside Retail. “We’re in a key growth phase as a business, becoming an omnichannel retailer, and we want to deliver a consistently bes

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