Frequent flyer initiatives saved airlines – can loyalty programs save retail?

Qantas’ 2023 half yearly results reported loyalty programs brought in $1 billion. Supplied: Qantas.
The current economic crisis has retailers scrambling to generate consistent sales and retain their customer base. Long gone are days when businesses handed out loyalty cards to incentivise more frequent purchases – retailers are being urged by industry experts and leading brands to reimagine customer loyalty. Frequent flyer programs infamously saved airlines’ profit margins by driving customer retention and eventually lucrative partnerships with banks.  The opportunity retailers are

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