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Cotton On Group launches first loyalty program

Fashion chain Cotton On Group (COG) has launched its first ever loyalty program, with New Zealand debuting the program ahead of a global roll-out. Dubbed Cotton On & Co Perks, the multi-brand program allows members to earn and redeem rewards across the retailer’s seven brands – Cotton On, Cotton On Body, Cotton On Kids, Supre, Rubi, Typo, and Factorie. Part of COG’s omnichannel strategy, customers are rewarded through both in-store and online spend, and are able to earn a voucher in on