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Aesop Archives

In conversation with Aesop general manager, Preet Bains

Melbourne-born skincare brand Aesop is synonymous with luxury skincare all over the world, as well as innovative retail ...

Aesop leases space in Melbourne’s ‘Paris’ precinct for flagship

Australian luxury skincare brand Aesop is set to open a new flagship store in Melbourne's CBD in the George’s Building.

Aesop unveils Queer Library in Sydney and Melbourne stores

The Aesop Queer Library will showcase 5000 volumes from 60 LGBTQIA+ writers and poets, all free for customers to take ho...

Step inside The Sensorium, Aesop’s new fragrance experience

Step inside the cult skincare brand’s new fragrance experience, a first-of-its-kind in-store activation that puts fine s...

Meet Buff, a modern nail studio with big plans to expand

Co-founder and CEO Emma Forrest wants to open dozens of studios on "every high street" in Australia.

Inside Aesop’s new, monochromatic store in Seoul

Take a peek inside the skincare brand's distinctive new store.

Myer announces exclusive partnership with Aesop

Department stores battle for brands.

Myer names supplier of the year

Department store retailer puts aside board battle to crown key suppliers.

Aesop parent wins battle for The Body Shop ownership

Ownership battle is over as L'Oreal set to sell.

Australian beauty brand Aesop opens fifth Seoul boutique

Beauty brand expands international footprint.

More retailers hit Pacific Fair Shopping Centre

Latest round of retailers to open at revamped shopping centre includes big luxury names.

‘Reasons to believe’

Simon Stacey asks, which Australian brands are benchmarks for great retail experiences locally and abroad?

Retail entrepreneurs honoured

Three Victorian retailers take out top honours at entrepreneur awards.

Hyper localisation design strategy

Clair van Veen asks, is it local if we simply localise the communications instore?

Winning shoppers by a nose

Aesop is running a “ridiculous” store window promotion for its customers’ noses.

Aesop: cookie cutter rebel

Skincare retailer Aesop is moving away from the cookie cutter approach to chain store design.