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In conversation with Aesop general manager, Preet Bains

Melbourne-born skincare brand Aesop is synonymous with luxury skincare all over the world, as well as innovative retail design. Here, Australia and New Zealand general manager Preet Bains discusses the brand’s omnichannel strategy, the sensory appeal of its unique stores and the key to maintaining the relevance of a legacy brand.   Inside Retail Weekly: I think one of the most amazing things about Aesop is its physical stores all around the world and the love that has obviously been invested