Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Inside Aesop’s new, monochromatic store in Seoul

Luxury skincare brand Aesop has opened a distinctive store in south-central Seoul designed by Hong Kong designers Mlkk Studio.

The designers laid out the two-level Aesop store in Seoul using reclaimed red bricks to fashion within the building’s slate-grey brick facade a warm and inviting shop interior. It is intended to provide a cosy retreat for shoppers, especially during the cold winter months.

“It gave an exciting opportunity to do something just the opposite with the same material,” said an Mlkk Studio spokesperson. “The choice of material also creates a dialogue with the architecture and effortlessly blends the interior and the exterior … The bricks add colour variety and enrich the sense of time and history of the space.”

The bricks are also used in the store’s service counter and for a sink where customers can try out the products. Two arched cubby holes with copper shelving are built into the rear wall, resembling traditional Korean kilns.

The Aesop store in Seoul is one of many stores by the brand profiled on design site Dezeen.

This story first appeared on sister site Inside Retail Asia.

You have 7 free articles.