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TikTok shopping is coming. Here’s how it’s working in China
Douyin, China’s version of TikTok, pulled in 20.8 billion RMB during its first ever shopping festival in January.
Walmart partners with TikTok to sell merchandise while livestreaming
Walmart will allow customers to shop for fashion items without leaving the app.
Opinion: How social commerce is cutting out “the messy middle” of e-commerce
Social media giants like TikTok, Facebook and Pinterest are now cashing in to to get a piece of the e-commerce pie.
How TikTok got this retailer out of a sticky situation
This Sydney confectionery retailer proves that sometimes it pays to throw out the rulebook when it comes to social media...
What makes a successful TikTok campaign: an insider’s view
Brett Armstrong, GM of global business solutions at Tiktok ANZ, shares the common denominators of retail’s most successf...
Government agendas are driving businesses like no time since WW2
Microsoft's acquisition of TikTok reveals the long reach of governments into the corporate sector.
Creativity and authenticity: What makes ads work on TikTok
Despite being one of the world's most popular social medai apps, TikTok has been a tough nut to crack for brands. Now, t...
TikTok launches global business toolkit to help brands get creative
The aptly named TikTok For Business allows brands to create content that will resonate with TikTok’s audience.
TikTok snaps up local talent and launches Sydney office
Multiple former Google managers make the jump to the video platform's local team.
TikTok: One size doesn’t always fit all
How retailers can make the most of this popular video app.
Asia will account for 45 per cent of global retail sales next year
The world’s retail market expected to slow down next year, but Asia will account for 45 per cent of global retail sales,...
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