What retailers should know about TikTok’s return and the rise of RedNote

TikTok’s brief removal from US app stores and its whirlwind reinstatement might seem like a victory for the platform and its devoted users, but the reality is far more nuanced.  As TikTok’s position remains uncertain, a surge of interest in alternative platforms like Xiaohongshu, or RedNote, as it is officially called in English, signals a shift in consumer behavior – one that retailers can’t afford to ignore. In this evolving digital landscape, understanding the dynamics of platfor

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