How TikTok’s demographic shift could reshape Australian retail spaces

Photo by Mitchell Luo on Unsplash
Australia’s TikTok landscape is undergoing a demographic transformation with implications extending far beyond social media into commercial property markets. With 8.5 million active users spending 1.5 hours daily on the platform (more time than any other social media app), the Australian market is positioned to follow the demographic maturation patterns already evident in the US, where TikTok’s user base has fundamentally shifted from teen-dominated to multi-generational. The demogra

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