The new TikTok challenge waging war on the major supermarkets’ pricing

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Elijah Etri, Skippy’s Fresh Frootz manager at Victoria Point, Queensland, has started a new TikTok challenge, encouraging viewers to head into their local supermarket and check the prices of comparable produce and products. Etri emp

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