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adidas

adidas Archives

Adidas lowers 2022 expectations amid China lockdowns

Adidas also cut its operating margin forecast, saying it will remain at the previous year's level of 9.4% instead of inc...

Adidas expects Russia hit this year, but confident of China recovery

"The tone appears more constructive here than Puma was a couple of weeks ago," said Jefferies analyst James Grzinic.

The big idea behind Adidas’ controversial ‘breast mural’

To mark the launch of its most diverse collection of sports bras yet, Adidas has revealed — in every sense of the word —...

First Adidas Brand Centre launches in Singapore, brand’s largest there yet

Dubbed ‘Homeground’, the new brand centre marks largest monobrand sport retail store in Singapore.

Why Adidas is preparing for the metaverse

The athletic shoe and apparel brand is the latest to gear up for the emerging shift of e-commerce towards virtual market...

Behind the breakup of Adidas and Reebok

As ABG takes the reins of sportswear brand Reebok, former Nike EMEA business unit lead Rosanna Iacono shares her predict...

Adidas sells Reebok to Authentic Brands

Authentic Brands has cemented its position as a major player in American retail after the “massive acquisition” of Reebo...

‘Freedom to choose’: Adidas introduces burkini collection

Adidas ventures into US$277 million modest fashion market with the launch of new burkini collection.

Why major brands like Adidas, LVMH are backing sustainable textile startups

Support for textile recycling is rising as the fashion industry comes under pressure to solve its waste problem.

Why Adidas is venturing into period-proof activewear

Adidas introduces period-proof tights and lesson plans to support better education around menstruation.

Authentic Brands Group lodges bid for Reebok – report

At least two other international sports apparel companies are working the numbers on Reebok, according to Reuters: South...

Retail news around the globe

Foodpanda to open Taiwan tech hub; Havaianas celebrates best quarter in 10 years; Innisfree to close Canadian stores; an...

Females to the front: JD Sports, Adidas launch women-led campaign

Sports retail giants Adidas and JD Sports have joined forces to put women in the spotlight through a new campaign.

Adidas expects strong rebound, takes Reebok hit

German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia a...

Why has Adidas set Reebok free? Here’s what went wrong

The original plan was for both brands to fend off the dominance of Nike, but it didn’t quite work out.

Adidas starts formal process of quitting struggling Reebok

A banking source said the business could be worth around 1 billion euros US$1.2 billion.

Why Adidas is swapping leather for mushrooms

Adidas and British vegan footwear brand Allkind are among the global brands bringing vegan footwear options to the marke...
Image of Pierre Cardin

The future is female: Why Adidas is betting on women

The new Adidas mini brand centre in Melbourne has landed and it's all about women and what they want.

Adidas in talks to sell Reebok – report

Adidas is reported to be planning to sell its troubled Reebok division according to German magazine Manager.