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adidas

adidas Archives

Behind the breakup of Adidas and Reebok

As ABG takes the reins of sportswear brand Reebok, former Nike EMEA business unit lead Rosanna Iacono shares her predict...

Adidas sells Reebok to Authentic Brands

Authentic Brands has cemented its position as a major player in American retail after the “massive acquisition” of Reebo...

‘Freedom to choose’: Adidas introduces burkini collection

Adidas ventures into US$277 million modest fashion market with the launch of new burkini collection.

Why major brands like Adidas, LVMH are backing sustainable textile startups

Support for textile recycling is rising as the fashion industry comes under pressure to solve its waste problem.

Why Adidas is venturing into period-proof activewear

Adidas introduces period-proof tights and lesson plans to support better education around menstruation.

Authentic Brands Group lodges bid for Reebok – report

At least two other international sports apparel companies are working the numbers on Reebok, according to Reuters: South...

Retail news around the globe

Foodpanda to open Taiwan tech hub; Havaianas celebrates best quarter in 10 years; Innisfree to close Canadian stores; an...

Females to the front: JD Sports, Adidas launch women-led campaign

Sports retail giants Adidas and JD Sports have joined forces to put women in the spotlight through a new campaign.

Adidas expects strong rebound, takes Reebok hit

German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia a...

Why has Adidas set Reebok free? Here’s what went wrong

The original plan was for both brands to fend off the dominance of Nike, but it didn’t quite work out.

Adidas starts formal process of quitting struggling Reebok

A banking source said the business could be worth around 1 billion euros US$1.2 billion.

Why Adidas is swapping leather for mushrooms

Adidas and British vegan footwear brand Allkind are among the global brands bringing vegan footwear options to the marke...
Image of Pierre Cardin

The future is female: Why Adidas is betting on women

The new Adidas mini brand centre in Melbourne has landed and it's all about women and what they want.

Adidas in talks to sell Reebok – report

Adidas is reported to be planning to sell its troubled Reebok division according to German magazine Manager.
Adidas biggest store in Australia

Adidas opens its largest Australian store yet

Adidas has launched Australia’s largest store yet in Adelaide.

Adidas and Allbirds team up to make lowest carbon footprint shoe yet

Brands will open the doors to each other's suite of sustainable innovations to set a new industry standard.

Retail news from around the globe

Amazon keeps shipping through crisis; Adidas, Puma sales collapse; and more.

The rise of sneaker culture

Why brands and retailers are jumping on the bandwagon.

Global footwear brands ask for protection from Trump

Adidas, Nike, Under Armour and others call for end to trade war.

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  • Unlimited access to news,insights and opinions
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