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More from Latest News
Marketing
Adidas and Korn team up for the third time with new collection
Kaycee Enerva
Sports & adventure
Adidas raises full-year guidance after positive third quarter results
Celene Ignacio
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Why Adidas must manage the ‘push and pull’ of demand for its trendy sneakers
Helen Reid
Sports & adventure
Adidas bumps up earnings guidance after Q2 revenue boost
Kaycee Enerva
Sports & adventure
Adidas China management embroiled in corruption probe, FT reports
Gursimran Kaur
Strategy
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Japan influences Reebok’s positioning as the “leading irreverent sports brand”
Tamera Francis
Sports & adventure
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In Olympics race, Adidas pursues edge in new sports
Reuters
Sports & adventure
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Adidas and Puma eye chances in soccer’s fashion moment
Reuters
Sports & adventure
Rebel and Adidas team up for Lifeline collaborative collection
Celene Ignacio
Fashion & accessories
IR Pro
From crossbody bags to sneakers: gender-neutral fashion is here to stay
Nicole Kirichanskaya
Store design
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Standout stores: New flagships, pop-ups and openings that caught our eye
Aron Lewin
Financial
Manchester United renews Adidas partnership in US$1.1 billion 10-year deal
Yadarisa Shabong
Financial
IR Pro
Adidas and Puma bet on ‘terrace’ sneaker trend in tough market
Helen Reid
Workforce
Retail appointments of the week
Aron Lewin
Sports & adventure
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Why brands are going all out to reach basketball’s biggest fans
Danny Lattouf
Sports & adventure
IR Pro
“Adidas and Nike had better get worried”: Reebok founder Joe Foster
Heather McIlvaine
Openings & closings
Adidas opens Y-3 flagship store in Sydney
Rakshnna Pattabiraman
Sports & adventure
Adidas launches its first new label in 50 years
Irene Dong
Marketing
IR Pro
Is all media good media? Experts weigh in on fake Adidas press release
Anil Prabha
Sports & adventure
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Battle of the sportswear brands: Why Chinese consumers are going local
Michael Baker
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