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Marketing

Adidas and Korn team up for the third time with new collection

Kaycee Enerva
Sports & adventure

Adidas raises full-year guidance after positive third quarter results

Celene Ignacio
Supply chain IR Pro

Why Adidas must manage the ‘push and pull’ of demand for its trendy sneakers

Helen Reid
Sports & adventure

Adidas bumps up earnings guidance after Q2 revenue boost

Kaycee Enerva
Sports & adventure

Adidas China management embroiled in corruption probe, FT reports

Gursimran Kaur
Strategy IR Pro

Japan influences Reebok’s positioning as the “leading irreverent sports brand”

Tamera Francis
Sports & adventure IR Pro

In Olympics race, Adidas pursues edge in new sports

Reuters
Sports & adventure IR Pro

Adidas and Puma eye chances in soccer’s fashion moment

Reuters
Sports & adventure

Rebel and Adidas team up for Lifeline collaborative collection

Celene Ignacio
Fashion & accessories IR Pro

From crossbody bags to sneakers: gender-neutral fashion is here to stay

Nicole Kirichanskaya
Store design IR Pro

Standout stores: New flagships, pop-ups and openings that caught our eye 

Aron Lewin
Financial

Manchester United renews Adidas partnership in US$1.1 billion 10-year deal

Yadarisa Shabong
Financial IR Pro

Adidas and Puma bet on ‘terrace’ sneaker trend in tough market

Helen Reid
Workforce

Retail appointments of the week

Aron Lewin
NBA All Stars Weekend. Image supplied
Sports & adventure IR Pro

Why brands are going all out to reach basketball’s biggest fans

Danny Lattouf
Reebok founder Joe Foster
Sports & adventure IR Pro

“Adidas and Nike had better get worried”: Reebok founder Joe Foster

Heather McIlvaine
Openings & closings

Adidas opens Y-3 flagship store in Sydney

Rakshnna Pattabiraman
Sports & adventure

Adidas launches its first new label in 50 years

Irene Dong
Marketing IR Pro

Is all media good media? Experts weigh in on fake Adidas press release 

Anil Prabha
Sports & adventure IR Pro

Battle of the sportswear brands: Why Chinese consumers are going local

Michael Baker
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