virtual reality Archives
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining ho...
Eyewear brand Bailey Nelson is planning to introduce virtual try-on to the in-store experience.
Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...
British beauty brand Charlotte Tilbury is driving digital connections with consumers through virtual store.
For every development in connectivity between retailer and consumer, there have been several questionable technologies.
Why are the evocative powers of this game changing technology seemingly out of reach for retail brands?
Heavyweights partner in launching world's first virtual department store.