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virtual reality

virtual reality Archives

Opinion: Say hello to the new face of beauty retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining ho...

Inside Bailey Nelson’s exploration of virtual tech

Eyewear brand Bailey Nelson is planning to introduce virtual try-on to the in-store experience.

From CO2 to catfishing: I’ve got questions about digital fashion

Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...

Making retail lemonade from pandemic lemons

The coronavirus pandemic has given rise to a number of new retail opportunities, and luxury is undergoing something of a...
virtual reality

Beauty in 3D: Behind the creation of Charlotte Tilbury’s virtual store

British beauty brand Charlotte Tilbury is driving digital connections with consumers through virtual store.

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.

5 cool new global stores to check out

Lockdowns haven’t prevented some retailers from innovating with both new physical store openings and digital concepts.
Volkswagen

How AR is changing the way Volkswagen sells cars

The online shopping boom is changing how consumers purchase big ticket items, and it means retailers need to establish m...

A look at the future of retail in 2019 and beyond

These will be foundation years for digital growth.

Company heads split on AI business case

Retail leaders unsure over the future of human and machine partnerships.

It’s time to get ready for augmented reality

How will AR go mainstream? Largest annual consumer technology show continues.

Escape from reality

Virtual reality is quickly becoming a viable option for retailers, thanks to advanced micro-processors and development p...

Virtual reality: PR stunt or potential sales channel?

For every development in connectivity between retailer and consumer, there have been several questionable technologies.

AR: the next big step for retail

Why we predict AR will be bigger than VR in 2017.

VR retail opportunities – raising the showroom ceiling

Why are the evocative powers of this game changing technology seemingly out of reach for retail brands?

Alibaba Group opening VR shop

Alibaba Group Holding to open virtual-reality technology (VR) demonstration shop.

Myer and eBay launch virtual reality department store

Heavyweights partner in launching world's first virtual department store.

ADVERTORIAL: Augmented reality for retailers

How augmented reality and beacons aid customer experience and sales.

Virtual decorating

Flooring chain brings virtual room decorations online - and instore.