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Jana Bowden

Jana Bowden is an Associate Professor of Marketing at the Macquarie University Business School, Sydney, Australia. Her research expertise is in consumer psychology and consumer engagement.

From the author

The rise of the anxious consumer

Worry and fear have dominated the lives of people all over the world since the pandemic hit and many of us have been for...

Luxury’s secret weapon to surviving Covid: The personal shopper

With store closures and diminished travel, here's how luxury is set to survive Covid.

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