From the author
Gen Z: Merchants of cool or brand killers?
They’re demanding, fickle, and just starting to earn their own money. Get to know this young generation that may prove t...
Introducing the post-Covid connected consumer
As history has shown, after a major global crisis, people often crave connection. Here’s how brands can lean in.
Analysis: The rise of the purposeful consumer
There’s endless data on what customers have bought since Covid, but retailers are still struggling to understand why the...
The rise of the anxious consumer
Worry and fear have dominated the lives of people all over the world since the pandemic hit and many of us have been for...
Luxury’s secret weapon to surviving Covid: The personal shopper
With store closures and diminished travel, here's how luxury is set to survive Covid.
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