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Jana Bowden

Jana Bowden is a professor of marketing and industry consultant at the Macquarie University Business School in Sydney. Bowden is regarded as a leading expert on consumer brand engagement. Stanford University named Bowden one of the top 2 per cent of global marketing researchers.

From the author

Gen Z: Merchants of cool or brand killers?

They’re demanding, fickle, and just starting to earn their own money. Get to know this young generation that may prove t...

Introducing the post-Covid connected consumer

As history has shown, after a major global crisis, people often crave connection. Here’s how brands can lean in.

Analysis: The rise of the purposeful consumer

There’s endless data on what customers have bought since Covid, but retailers are still struggling to understand why the...

The rise of the anxious consumer

Worry and fear have dominated the lives of people all over the world since the pandemic hit and many of us have been for...

Luxury’s secret weapon to surviving Covid: The personal shopper

With store closures and diminished travel, here's how luxury is set to survive Covid.