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Paris Young

Paris Young is the founder of design agency Pascal Satori.

From the author

Why killer brand culture is so much more than table tennis

Even before people were all forced to work from home, employment had become unrecognisable from even just a few decades ...

Why killer brand culture is so much more than table tennis

Your vibe matters just as much internally as externally, and most brands could do a better job of aligning all actions t...

Rising digital advertising costs are motivating retailers to build brand

Brands have relied on Google and Facebook to reach online shoppers for years, but with costs increasing, it may be time ...

When profit meets purpose: It’s fashionable to care

Here’s how the fashion community is leading the way with purpose-driven strategies and receiving the support it needs to...

‘Lead with design’: The secret ingredient that turns startups into unicorns

Disruption usually follows tough times, which is why it’s a great opportunity for the next round of stand-out start-ups....

Still wondering what the metaverse is? Here’s what you need to know

As brands scramble to position themselves for the emerging virtual world, adopting the right ways of thinking about this...

From bricks to brand, here’s how concept stores bring it all together

The swing from physical sales to e-commerce has dominated the industry, but now the best retailers will set themselves a...